THE STRENGTHS OF DIGITAL ADVERTISING
- Messages can be changed easily and quickly without the expense or production time associated with vinyl billboards! Digital artwork is uploaded into a software program and transmitted to the board via a high speed internet connection!
- YOU! can decide what time of day your ads run, targeting your message to the audience, much like radio and TV advertisers do!
- Even if you have never thought about outdoor advertising, digital billboards will change your mind!
DAYPARTING IS THE PRACTICE OF DIVIDING THE DAY INTO SEVERAL PARTS – USUALLY MORNING, AFTERNOON AND EVENING – DURING WHICH A CERTAIN CATEGORY OF PROGRAMMING WILL TAKE PLACE. BY DIVIDING UP THE DAY, YOU CAN BE BETTER TARGETED TOWARD A PARTICULAR DEMOGRAPHIC OR PURCHASING PATTERN! TRADITIONAL BILLBOARDS CANNOT DAYPART THEIR ADVERTISING BECAUSE THEY RUN A SINGLE AD FOR WEEKS AT A TIME. THEREFORE, DIGITAL BILLBOARDS REALLY HAVE MORE IN COMMON WITH RADIO AND TELEVISION ADVERTISING THAN THEIR STATIC BRETHREN.
Department stores can advertise individual sales throughout the month! Banks can update mortgage rates and loan products in real time! Real estate agents can advertise specific or multiple listings, even on open house days! Restaurants can use a digital billboard to promote their breakfast menu in the morning and dinner specials in the evening! Car Dealerships can feature sales or pique interest with something new every weekend! Retailers can respond quickly to weather events, like a hardware store promoting snow blowers when a blizzard is forecast!
….AND IF THAT WASN’T ENOUGH….
Harder to Ignore / Viable No Matter the Size / Unparalleled Flexibility
Consumer behavior is changing and opening up a new media opportunity for advertisers. Americans are spending more time in their cars than ever before, and traveling tends to be along the same routes each day. This means that Americans spend less time consuming traditional forms of media!
As the audience for traditional media dwindles, the cost of advertising with them remains high. Advertisers want to make sure they invest their budget most efficiently and reach the right audience.
Additionally, digital billboards hold a unique advantage. Unlike television and radio, there is neither an attention-seeking alternative (other channels) nor a digital video recording system (DVR) that lets users record programs and then skip over advertisers’ messages. Unlike the internet, there are no pop-up blockers nor delivery filters!